About PIN Agency Korea

Feel more at home in Korea.

Practical guidance, personal support, and a team that understands what it means to find your feet in a new country.

Visitors exploring a Seoul neighborhood with a local companion.
A conversation over a notebook and phone in a Seoul café.

Our story

It started with questions we knew well.

PIN Agency began with three friends: two Koreans and one American. One of our founders lived in Korea for several years and experienced both the joy of discovering the country and the practical questions that come with settling in. These ranged from sorting recycling to navigating banking and online shopping. At the time, clear, practical information for international audiences could take some searching.

Our founders began talking about how to make Korea more accessible for visitors and foreign residents. Having lived or traveled abroad themselves, they understood how much a useful explanation or a welcoming conversation could mean. Sharing guides and tips became a way to help people feel better equipped to enjoy Korea. That same purpose shapes our work today.

Past projects · Guro, Seoul · 2024

Bringing people together in Guro

In 2024, we worked with local restaurants in Guro to put on a series of neighborhood events. A Korean culture festival included hanbok, traditional Korean clothing, for visitors to try on, along with performances. An international drinks event brought drinks and live entertainment to the street.

For Halloween, costumed performers took part in street activities around Guro. Across the events, visitors received vouchers to use at participating local restaurants.

Original Guro International Drinking Festival poster advertising drinks and DJ performances.
International Drinking Festival, 2024
Original poster for the Guro Halloween Festival on October 26, 2024, with costumed characters and pumpkins.
Guro Halloween Festival, 2024
Rocky coastal cliffs, offshore islands and yellow flowers beside a walking path in Shinan.
Coastal scenery in Shinan

Past projects · Shinan County

Exploring tourism ideas for Shinan

PIN placed among the top two of more than 150 applicants in a startup competition focused on tourism. We presented our ideas to Shinan County and worked with them on proposals to introduce the region to more visitors.

How we help

Useful in everyday life

We start with real questions and help you understand what to do next.

Communication that feels easy

Native English speakers and a team with experience abroad help make questions and conversations feel comfortable.

Support that fits you

Your interests, plans, and questions guide how we help. Whether you are visiting or starting a project, we take the time to understand what you need.

One family, a shared purpose

The PIN family

The umbrella

PIN Agency Korea

Personal trip planning, bookings, tours, influencer representation and business collaboration.

Content & discovery

Korea Unboxed

Useful articles, local discoveries, and everyday perspectives on Korea.

Explore Korea Unboxed

Photography

PIN Studio

Photography services that bring a creative perspective to your time in Korea.

Explore PIN Studio

Your next chapter in Korea starts with a conversation.

Tell us what you have in mind. We will help you find the right place to start.

Get in touch